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Peter Sealey
Peter is the founder, CEO and majority shareholder of The Sausalito
Group, Inc. and specializes in business and marketing strategy and
expert witness testimony. His background includes over 20 years at
The Coca-Cola Company where he held a variety of key positions including
the role of Chief Marketing Officer in the early 90's (responsible
for the now-famous "Always Coca-Cola " advertising campaign)
and President of Marketing and Distribution at Columbia Pictures
in the late 80's (where his releases include GhostBusters, La Bamba,
Karate Kid, Stand By Me & Tootsie.) In addition to his role with
The Sausalito Group, he is a member of the boards of directors and
boards of advisors of a number of technology companies. He also served
as Adjunct Professor of Marketing at the Haas School of Business
at the University of California – Berkeley, where he was also Co-Director
of the Center for Marketing and Technology from 1996 until 2006.
In 2004, Peter joined the faculty of the Graduate School of Business
at Stanford University as a Visiting Professor where he conducted
MKTG 392: Marketing and Brand Strategy to MBA students. In the summer
of 2007, he assumed the position of Adjunct Professor of Marketing
at the Peter F. Drucker Graduate School of Management at the Claremont
Graduate University where he will teach an MBA course on entertainment
marketing.
Jeff Scheinrock
Prior to founding Scheinrock Advisory Group in mid-1997, Mr. Scheinrock
served as Vice Chairman, Chief Financial Officer and Director of
Kistler Aerospace Corporation from 1996 through May 1997. While at
Kistler, Jeff formulated the capital raising plan and all documents
for a successful raise of $350 million in equity. Jeff also negotiated
strategic contracts with suppliers such as Northrup Grumman, Lockheed
Martin, Aerojet, Allied Signal and Raytheon. From 1989 to 1996, Mr.
Scheinrock served as Vice Chairman of Finance and Strategic Planning
for Packard Bell NEC Electronics, Inc. While at Packard Bell, Jeff
negotiated equity investments from Groupe Bull and NEC. Jeff also
set up operations throughout Europe and Asia and negotiated tax incentives
from the different countries. Jeff negotiated in excess of $1 billion
in bank debt and $3 billion in trade credit from companies such as
Intel, Microsoft, Panasonic, Tatung, Lite-On, Seagate etc. Jeff was
responsible for all administrative functions including but not limited
to personnel, real estate, accounting and finance, management information
systems, planning and budgeting. Jeff also handled the negotiation
and structuring of all acquisition including Zenith Data Systems
and Ark Interface Software among others. Prior to joining Packard
Bell NEC, Mr. Scheinrock was Senior Partner in charge of the Entrepreneurial
Services Group of Arthur Young and Company’s Los Angeles office.
He has extensive experience in international financial markets, corporate
finance and capital structure, acquisitions and strategic investment,
and is a CPA.
In addition, Mr. Scheinrock served as the Chief Executive Officer
of Tornado Development Corporation from July 1997 through August
9, 2002. Under Mr. Scheinrock Tornado Development raised $52 million
in equity (from Questmark Partners, GE Equity, Intel Communications
Fund, Aries Partners, KIPCO etc.) and $3 million in bank debt and
became the leader in enhanced messaging for telecommunication carriers.
He also negotiated strategic agreements with Siemens, Hewlett Packard,
Sun Microsystems, Invisix (a Motorola owned Company) among others.
He departed the company and rejoined Scheinrock Advisory Group after
Tornado reached the milestone of entering into a contract to be the
next generation messaging provider to Verizon Wireless.
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